ABOUT | Portfolio Copy

How Did I Get Here?

One summer night in 1995, 10-year-old me sat entranced. Up past my bedtime and bathed in the pale light of Windows 95, I had discovered the ability to create (and print!) *newsletters* on Microsoft Word. The possibilities were endless. I intended to pursue as many as possible.

Yes, my mother still keeps hard copies of the Flying Toaster Newsletter. And is still just as mad about the amount of ink consumed in my first publishing venture.

Though the digital world looks much different today — far fewer questionably helpful paperclips, at least — I still find nothing as enjoyable as exploring what is possible with the incredible tools we have at our fingertips.

I'm boundlessly fascinated by the nuanced interplay between the information that we create and consume and how it guides not only behavior but our relationships, understanding. of ourselves, and, ultimately, our wellbeing.

Let's Talk.

Email Me

Let's explore how we can work together to achieve your brand experience & conversion goals.

Four Core Principles that Guide My Work:

People Make Decisions Based on Emotion.

Our feelings about an option (including our feelings about how it is presented to us) can generate a more immediate and compelling call to action than rational evaluation.

While data gets users in the room, emotions most often call the shots, steering the ship of decision with the winds of human feeling.

User Journeys are Not Linear.

Nor are they confined to the prospect/customer journey.

Good (and bad!) Brand + User Experiences are felt (and impact) companies from both inside and out. Positive sentiment and cohesive experience need to be considered across every touch-point.

Marketers Should Listen as Much as They Speak.

Too often, Marketers focus on 'fuel', making their efforts, bigger, louder, stronger.

When we listen, remove friction. We notice the barriers and pain-points, which can often lead to much greater gains (and more sustainable businesses).

Authenticity & Genuine Passion are Irreplaceable.

If you can build trust through authenticity and ignite passion within your customers and employees, you transform them into the most compelling advocates for your brand.

Few things can serve brands better than that.

Social Media Manager; Brand Experience Manager

March 2022 - February 2024

Zenoti, a Unicorn B2B SaaS company, offers a comprehensive cloud-based software solution designed to streamline operations for wellness businesses such as salons, spas, and fitness centers. As a centralized system, Zenoti enhances the guest experience by integrating appointment scheduling, billing, inventory management, and targeted marketing efforts, supporting businesses in scaling efficiently while maintaining brand consistency across locations.

Guided the evolution of this SaaS Unicorn's brand identity, ensuring a harmonious brand experience across all digital touchpoints and reflecting a deep understanding of user-centric branding.

Initiated brand revitalization efforts, engaging our target audience with strategic storytelling and content optimization across social platforms. These efforts resulted in a 741% increase in Instagram following (from 1.5k to 13.5k) and a 200-basis point uplift in LinkedIn & Facebook CTR.

Collaborated with Zenoti's Digital Director to pivot from a sales-led to a buyer-led conversion model, implementing a video marketing strategy that boosted brand engagement, as evidenced by a 212% increase in YouTube watch time and a 93% rise in organic engagements.

Created an innovative omnichannel campaign strategy for Zenoti's first industry conference (Innergize), encompassing paid, organic, and direct communication channels, resulting in priceless UGC and a 344% increase in Zenoti's reach across social media channels.

I had the privilege of working with her closely as Digital Director and acting VP of Marketing while she served as Marketing Manager at Zenoti. I personally observed her exceptional leadership skills and strategic abilities daily.

Aubrey played a crucial role in driving our marketing initiatives during a period of significant change at our company, preparing for a public initial offering (IPO). Her ability to create consensus and strengthen strategies was instrumental in ensuring the success of various cross-functional, complex projects. She consistently demonstrated a holistic approach towards the interplay between systems, messaging, and stakeholders, and effectively expanded our organizational imperatives in the process.

One of Aubrey's most notable qualities is her commitment to ensuring alignment and considering the perspectives of all team members and departments. Her inclusive approach and desire to foster a supportive work environment significantly contributed to our overall success. Her ability to create alliances, unite people, and foster inclusive communities is exceptional.

I wholeheartedly recommend Aubrey due to her excellent track record and empathetic leadership approach, adaptability, openness, and technological fluency. Aubrey's dynamic leadership, strategic mindset, and commitment to fostering an inclusive and high-performing work environment make her an invaluable asset to any organization.

- Sara Livingstone | Digital Director, Acting VP of Marketing

There are some people who think, and some people who do. Aubrey is a rare gem in the world of marketing, blending strategic vision with hands-on execution seamlessly. Her tenure at Zenoti as a Social Media Manager was marked not just by her proficiency in her designated role but by her ability to excel across various functions within the marketing domain. Whether it was crafting compelling social media campaigns, augmenting successful events, producing engaging videos, or pioneering innovative creatives, Aubrey consistently demonstrated her versatility and expertise.

Moreover, Aubrey's impact extended beyond her immediate responsibilities. She emerged as a trusted advisor and leader within her team, offering valuable insights and guidance that elevated collective performance. Her collaborative spirit transcended departmental boundaries, fostering synergy across teams, leadership tiers, and geographical locations.

In recognition of her exceptional talent and problem-solving acumen, Aubrey was frequently sought after for pivotal initiatives demanding creative thinking and strategic foresight. From conceptualizing groundbreaking affiliate programs to architecting self-driven prospect journeys and proposing efficient file management solutions, Aubrey consistently rose to the occasion, earning the admiration of leaders and her peers.

Aubrey's remarkable blend of strategic acumen, operational excellence, and collaborative spirit positions her as a true asset to any organization fortunate enough to have her on board. Her ability to translate ideas into tangible results and inspire others along the way underscores her status as a visionary leader and an invaluable team player. It was truly an honor to be able to work with her.

- Dawn Cassidy | VP of Marketing

I’ve met and worked with very few people that have the creative energy, business acumen, and deep skill set that Aubrey has. She is a joy to work with: warm, decisive, collaborative, open to others’ ideas. She always seems to know how to solve a problem, or take the best path to executing nearly any level of creative - always with a sharp eye on brand, business, and people.

Aubrey is also one of the most relied-upon and dependable people I’ve worked with. Many colleagues would gravitate to her when they needed something done that required her combination of smarts, business sense and creativity.

- Norm Schrager | Director of Content

As a fellow Marketing Manager at Zenoti, I have the pleasure of working closely with Aubrey on a daily basis in her current role, and could not be more confident in her ability to excel in any of her chosen endeavors. While Aubrey’s professional accomplishments are commendable, I feel it equally important to mention her outstanding character. During our years together at Zenoti, Aubrey has demonstrated her keen ability to go above and beyond for her teammates.

Aubrey is warm, genuine, and has a real interest in seeing her teammates excel to the best of their ability and is willing to help them take proactive steps to get there. Further, her ability to capture the minds of leadership and stakeholders, as well as motivate her colleagues is tenfold. To have Aubrey in your professional corner is an absolute honor.

Having worked with Aubrey on several projects and program developments, I’ve personally witnessed her ability to work cross-functionally. Whether it be a webinar, a lead generation program, or educating our internal team on best social media practices to shore-up their success, she consistently demonstrates a collaborative and inclusive approach to problem-solving, bringing together key players to achieve common interests and goals for the betterment of the business.

She continues to wow me with her profound affluence to communicating with key audiences. Be it a fellow colleague or our executive leadership team, Aubrey’s interpersonal skills and effective communication style make it easy for her to engage and educate those around her in a way that’s completely digestible and fosters a productive and positive working experience.

It would be unfair of me to not highlight Aubrey’s technological savvy. She possesses a keen understanding of current trends and best practices in the industry and is quick to adapt these tactics into her own strategies. Her proficiency in leveraging key technological frameworks speaks to her ability to improve efficiency cross-functionally, and a testament to her forward-thinking approach.

I’ve had the pleasure to see Aubrey pave the road for positive change at Zenoti. She’s never content with the status-quo and consistently seeks opportunities to innovate and improve. I have no doubt that Aubrey will bring the same level of dedication, professionalism, and passion for success to any business she joins.

- Lauren Rzetzko | Marketing Manager

Co-Founder, CMO

February 2018 - February 2022

Nyssa Care, a pioneering FemTech company, specializes in designing innovative products that address critical gaps in women's health, particularly focusing on postpartum and menstrual care. Their product range, including the acclaimed FourthWear Postpartum Recovery Underwear and VieVision Between Legs Mirror, is developed in collaboration with healthcare professionals like OB-GYNs, pelvic floor therapists, and doulas, ensuring they meet real-world needs. Nyssa Care is dedicated to supporting women through significant life stages by providing comfort-styled wear and educational resources that promote body positivity and self-advocacy.

Pioneered an award-winning digital marketing framework, positioning Nyssa Care as a thought leader in FemTech, and represented the brand internationally, including for features in Forbes, FastCompany, and Elle, resulting in 500k gross revenue in the first year with 5k startup capital.

Cultivated a brand identity that resonated with women and AFAB individuals during transformative life stages and ensured that our user experience was commiserate with our brand experience, ultimately achieving a 130% on-site conversion rate improvement through strategic branding and identity development.

Developed and executed innovative multichannel marketing campaigns and developed all digital campaign content and architecture across Amazon, Meta, and Google. These thoughtful campaigns, coupled with organic content and event strategies, resulted in 25% QoQ business growth and significantly boosted organic revenue to 20% of total revenue within the first year.

Engineered an affiliate marketing program that accounted for 50% of digital revenue within six months, showcasing exceptional strategic branding and partnership development skills.

Forbes

Postpartum Recovery Femtech Startup Finds Success By Diversifying

Read on Forbes.com

Fast Company

Pregnancy care sucks. These companies want to rethink it

Read on Fastcocmpany.com

Nylon

This Hands-Free Mirror... is Genius.

Read on Nylon.com

Forbes

Exclusive: Q&A With The Inventors Of The Viral Vagina Mirror At MoMA Design Store

Read on Forbes.com

The Bump

Genius New Postpartum Underwear Makes Recovery Way Easier

Read on TheBump.com

Well + Good

Nyssa’s Self-Check Mirror...

So I Tried It.

Read on Wellandgood.com

Aubrey and I have had the privilege to work together on many projects and businesses, including three programs that we co-founded and developed together. Aubrey is a dynamic, empathetic, fearless, and practical leader. As a leader, she prioritizes the needs of her team and their development, in tandem with the growth of the business or brand. She is an intrepid problem solver and has the unique self-awareness and a high-level view of holistic systems that enables her to quickly recognize areas of potential risk or opportunity and waste no time at becoming at expert in that subject.

Aubrey will always strive for an inclusive team dynamic and as an Owner, Director, and Executive Officer, has been pivotal in guiding the professional development of team members so that all feel part of the established goals and are set up for success.

Beyond her professional attributes are her ethics and values. Aubrey is passionate about growing knowledge, both personally and sharing with the community around her. She is organized, disciplined, and good-natured, which makes her a natural leader.

I believe she not only would be a valuable asset to your programming and the development of any business, her creative approach, unique perspective, and background would shepherd a new phase of growth and development for your brand.

- Eden Laurin | Chief Executive Officer

Having worked closely with Aubrey for over 5 years as co-founders of Nyssa, I have witnessed first-hand her remarkable intuition, deep empathy and exceptional ability to pivot and leverage cross-functional skills to find innovative solutions. Aubrey possesses a relentless drive for excellence and a visionary mindset that consistently seeks opportunities for improvement and innovation.

At Nyssa, she spearheaded our company’s digital marketing efforts, which transformed the brand and demonstrated a strong commitment to initiating and leading systemic change in complex adaptive systems. Aubrey’s ability to connect with and understand the historical and systemic challenges faced by a diverse population is unparalleled. In her role at Nyssa, she demonstrated a deep commitment to fostering an inclusive and equitable environment, ensuring that all voices are heard and respected.

In our ever-evolving work environment, Aubrey consistently showed an impressive ability to pivot and adapt. Her cross-functional expertise and adaptability were instrumental in developing and implementing solutions to meet the complex needs of our fast-growing start-up.

Aubrey’s leadership style showcases her commitment to accessibility, equity, innovation, and community engagement. Her deeply lived experiences and emotional intelligence, coupled with her proven record of leading systemic change, make her an ideal candidate to propel any brand forward as an adaptive and effective leader.

- Mia Clarke | Co-Founder & Chief Brand Officer

Development & Communications Manager; Board Liaison

January 2020 - October 2021

The Family Institute at Northwestern University is a renowned center dedicated to strengthening and healing families and individuals through clinical services, education, and research. It offers a range of therapy services, including individual, couple, and family therapy, tailored to meet the unique needs and goals of its clients. By integrating the latest research with clinical practices, The Family Institute not only supports the well-being of its clients but also trains the next generation of therapists through its graduate education programs in counseling and marriage and family therapy.

Led DEI initiatives and strategic communications through the tumultuous year of 2020, including those from the CEO, resonating with diverse stakeholders and surpassing yearly fundraising goals through digital, print, and event campaigns.

Designed and executed and managed digital, print, and event fundraising campaigns, demonstrating adeptness in leveraging brand storytelling to connect with diverse stakeholder groups, including donors and the Board of Directors.

Strategized and executed compelling outreach programs, such as the "Talking to Kids You Love" series, "The Mental Health Toolbox," and a special speaker series showcasing Family Institute clinicians.

Streamlined operations by managing The Family Institute's board portal, the Bette D. Harris Clinic's website, the Blackbaud donor database, and all nonprofit reporting and grant applications.

Partner; Creative Director

June 2015 - January 2020

10 INC Consultancy, based in Chicago, specializes in elevating global hospitality and consumer packaged goods companies through strategic planning and innovative marketing. Leveraging top talent in the food and beverage industry, the firm has successfully transformed operations and brand strategies, making a significant impact on the market.

My tenure at 10 INC Consultancy was a dynamic experience that allowed me to apply strategic thinking in launching product lines and refining operational strategies, aligning seamlessly with the demands of both dynamic digital and on-premise marketplaces.

Launched multiple successful Consumer Packaged Goods (CPG) products, including Apologue Spirited Liqueurs, the Gold Fashioned, and The Violet Hour’s Old Fashioned Mix.

Partnered in the ideation and execution of esteemed culinary establishments such as Turk’s Inn, Sultan’s Room, & Doner Kebab, facilitating the move of the eponymous supper club from Wisconsin to Brooklyn.

Collaborated with food and beverage-focused marketing agencies, including BlueDog Design, to conduct ideation sessions for renowned brands such as Miller, Morton Salt, and General Mills. Contributed to shaping innovative marketing strategies for these industry leaders.

Director of Events and Education

August 2010 - June 2016

The Violet Hour, located in Chicago's Wicker Park, is renowned for its artisanal cocktails and pre-prohibition style ambiance. This James Beard Award-winning bar is celebrated for its seasonally rotating cocktail list and extensive selection of spirits, providing a unique and immersive experience in a setting marked by candlelit elegance and meticulous attention to detail.

Spearheaded the creation and execution of on-premise events, generating an impressive $300k in revenue within the first six months, demonstrating a strong ability to craft engaging and profitable experiences.

Engineered and expanded a robust off-premise catering and delivery business, significantly increasing revenue streams and enhancing brand visibility across multiple channels.

Cultivated and maintained enduring relationships, driving key revenue through off-premise events annually. Collaborated with high-profile events such as Lollapalooza, the James Beard Foundation, and Agency EA, demonstrating versatility and adaptability in diverse event scenarios.

Led the design and distribution of all creative assets for public event promotions, ensuring consistent and compelling brand messaging.

Developed and implemented an external education program that contributed to on-premise revenue growth and forged strategic partnerships with notable institutions including Adler Planetarium, Google, and General Mills.

Managed a diverse team of 30 professionals by the end of my tenure, showcasing effective leadership and organizational skills in a fast-paced environment.